Halfords

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

About the role

Join our Digital Merchandising team and play a key role in driving the online growth of our Car Parts category and 3rd-party vendor ranges across Halfords’ retail sites. Reporting to the Digital Merchandising Manager – Extended Range, you’ll be responsible for ensuring our products are presented online with accuracy, impact, and excellence  - from imagery and content to attribution and availability.

You’ll support the optimisation of customer journeys to boost conversion, average order value, and product attachment rates, while helping customers find the right products and advice with ease. This is an exciting opportunity to help shape the digital future of Halfords and contribute to our ambition to be the market leader in our category.

Key responsibilities

• Act as a digital merchandising expert for Retail products across Car Parts and Extended Range, driving sales, AOV, and conversion across Halfords.com and Halfords.ie.
• Collaborate with the Retail Digital Trading Manager, CRO, and commercial teams to analyse web and commercial performance data, identify opportunities, and recommend performance-improving strategies.
• Support new product and range setups, ensuring accurate product information, imagery, and attribution, while maintaining competitiveness and timely online launches.
• Participate in regular category and trading meetings, sharing insights on online performance, sales trends, and customer behaviour to influence decision-making.
• Partner with Marketing and SEO teams to optimise product pages for search visibility, ensuring keyword-rich and relevant content across both websites.
• Continuously assess and improve the customer journey and digital user experience, using insights from tools such as ContentSquare and Medallia to enhance digital NPS.
• Coordinate and implement planned and reactive campaigns or promotional updates, ensuring site merchandising aligns with trading priorities.
• Provide input into digital development releases, contributing ideas focused on improving user experience and conversion.
• Produce and circulate weekly and periodic retail performance reports, highlighting key trends, successes, and areas for improvement.
• Support the wider digital merchandising team with training, toolkits, and best-practice standards, offering additional assistance during peak trading periods.

About you

• Passionate about all things digital and driven to deliver an exceptional customer experience.
• Meticulous attention to detail with a commitment to accuracy and high-quality output.
• Strong analytical mindset with the ability to interpret data, identify trends, and share actionable insights.
• Excellent communicator, confident collaborating across teams and with key stakeholders.
• Highly organised, able to manage multiple priorities and meet deadlines while working independently.

Reward & benefits

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 3 days per week on-site at our Support Centre in Redditch Worcestershire.