Halfords

Halfords is quickly becoming a digital services business. In addition to being a leading UK retailer, they are now working with Avayler to develop a new platform that enables businesses to deliver their complex services to customers through an end-to-end digital solution. The platform is deployed throughout Halfords stores, garages and their mobile business.  The platform has now been taken to market to enable other businesses in our sector and other industries globally to deliver market leading service delivery and an unrivalled customer experience. This SaaS business is called Avayler (Avayler.com).   

About Avayler:  

At Avayler when we talk about growth, we don’t just mean your career trajectory. Growth to us means creating opportunities for employees to be challenged, take ownership over initiatives and feeling safe to try new things. We are passionate about creating a culture where your progression is a unique experience, with you in driver's seat and being part of a winning team. As the leading global Garage Management and Mobile Van software platform, we help customers become operationally efficient and compliant through our advanced technology. We were born in 2020 and whilst we are a division of Halfords, the No 1 provider of motoring and cycling products, we are a stand-alone entity. At Avayler, we truly are striving to become a global company, targeting both the USA and European markets and we are scaling our business at a pace. We’re looking for a Senior Product Manager to join our growing team. If you are looking for your next adventure, look no further… 

The role 

As a Senior Product Manager at Avayler, you’ll lead the development of innovative, customer-centric software that’s transforming the automotive service industry. From market research and competitor analysis to roadmap planning and cross-functional collaboration, your focus will be on building and evolving products that genuinely solve real-world customer problems. You’ll play a central role in shaping features, optimising value, and ensuring our products are commercially successful across global markets. 

You thrive in a fast-paced environment and aren’t afraid to get stuck into a variety of challenging projects. With an entrepreneurial mindset and SaaS experience under your belt, you strive to get things moving, know how to work alongside engineers, product owners, and designers, and can take an idea from insight to execution. You’ll have full ownership of the product strategy for your area, while working closely with a talented team that’s growing fast. 

To you, it’s an exciting opportunity to make your mark in a high-growth, scale-up environment where your decisions have real impact, your ideas are heard, and your work shapes the future of a global, category-defining platform. 

Key responsibilities 

• Own and drive the product roadmap for your area, shaping the strategy and ensuring features are prioritised and delivered to meet customer and commercial goals. 

• Define key product requirements by gathering insights from customers, end users, and stakeholders, turning feedback into actionable features. 

• Develop pricing and positioning strategies that reflect market opportunity, competitive landscape and customer value. 

• Own the business case, using profit analysis and forecasting to inform decisions that boost product profitability. 

• Lead cross-functional collaboration to get products to market; creating timelines, aligning stakeholders and ensuring smooth delivery. 

• Partner with Marketing to provide product, market, and competitor insights that shape go-to-market messaging and campaigns. 

• Support product marketing with clear differentiation, value propositions, and key messaging. 

• Work closely with Product Owners and Engineering to bring new features to life, answer questions, and resolve issues. 

• Manage all aspects of in-life products, continuously gathering feedback, identifying improvements and optimising performance. 

• Maintain confidentiality and use good judgement when navigating sensitive or strategic rollouts. 

About you  

• Proven experience in a SaaS Product Management role, ideally within B2B or automotive software environments. 

• Strong track record of building and owning product roadmaps, from customer insight and requirements gathering to delivery and iteration. 

• Confident working cross-functionally with Product Owners and Engineers to translate user needs into shippable features. 

• Demonstrable experience conducting competitor analysis, market research, and customer interviews to inform product strategy. 

• Skilled in gathering and prioritising user requirements across a broad customer base, not just a single internal user group. 

• Clear understanding of the product lifecycle, with the ability to manage in-life products, monitor feedback, and iterate quickly. 

• Excellent communication and stakeholder management skills, able to bring teams along on the product journey. 

• Highly analytical, detail-oriented, and commercially aware, comfortable building business cases and measuring product success. 

• Proactive and self-motivated, with a hands-on approach and the ability to thrive in fast-paced, scale-up environments. 

• Collaborative team player who takes ownership, solves problems creatively, and contributes to a high-performing culture. 

Reward & benefits  

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave. 

• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations. 

• You will have access to a wealth of employee discounts across the Halfords suite of products and services.  

• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords. 

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.